SKYY Vodka unveils smart-tech glassware

On the eve of Mardi Gras 2017, SKYY Vodka has unveiled smart-tech glassware to help Australians show their support for marriage equality through the simple ‘cheers’ of a glass.

Campari's SKYY Vodka brand was born in San Francisco, a melting pot of innovation, open-mindedness and inclusion. It has embraced this heritage by celebrating diversity and is now giving Australians the opportunity to have their voices heard.

The moment the two smart glasses clink together, a photo is automatically taken of the holders saying #CheerstoEquality and a digital signature petitioning support for marriage equality is sent through Twitter using #auspol – with the aim to drive positive change, get the attention of political decision-makers and turn a moment into a movement.  

Those who #CheerstoEquality will also have the opportunity to have their photo and digital signature added to a ‘rainbow flag’ of support, which will be raised in Sydney as a symbol of a united show of support for love for all people in Australia.

SKYY Vodka’s Marketing Director, Nicole Stanners, says she hopes #CheerstoEquality will bring the spirit of San Francisco to Australia when it comes to same-sex marriage.  

“At SKYY Vodka, we celebrate diversity and bringing different perspectives together to make the world a better place," she said. "We know there are many people who would like to do more to support marriage equality in Australia and we hope we are not only giving a voice to supporters but also driving change so people can marry the person they love, regardless of gender.”

The smart glasses will be launched on Wednesday night at Flinders Hotel in Darlinghurst, Sydney. Six of the smart glasses will also be available at Swanson Hotel, Erskineville and The Horse, Surry Hills throughout the month of March.

To make every cheers count, SKYY Vodka has partnered with just.equal, with all proceeds going towards making a tangible change in marriage equality rights in Australia. The organisation aims to inspire and engage Australians to respect and support the LGBT+ community and their peers.

$1 from every SKYY Vodka product sold nationwide during March 2017 will be donated to just.equal. In addition, $1 from all SKYY Vodka ‘Equal Parts’ cocktails sold in selected NSW On Premise venues will also be donated to just.equal.

Sydneysiders are being encouraged to take part and show their support for marriage equality in Australia by visiting supporting venues during the month of March.

Those not in Sydney can help spread the word with a #CheerstoEquality selfie.