The only craft brewer in the world dedicated to producing vintage beers, the video series takes viewers behind the scenes to discover each of the locations Endeavour sources its ingredients from – “Where Beer is Born”.
Unique in its approach, Endeavour brewer Andy Stewart selects barley and hops from every harvest to create beers that reflect the flavours and characteristics of that year.
Previewing for the first time today, the series will therefore feature two individual chapters, highlighting the barley and hop farms, before showcasing the overall journey from field to glass in the final video.
Founded by Ben Kooyman, together with Andy and Dan Hastings, the three hope the campaign will help to tell Endeavour Beverages’ story and showcase the quality of their beer.
Ben Kooyman told drinks bulletin: “The campaign is all about highlighting the quality of beer achieved by sourcing the best ingredients year in, year out from the farmers and showcasing what goes into our beers - from the farm into the bottle.”
The continued series will later be shared across Endeavour’s Facebook and Instagram pages, using the #WhereBeerIsBorn.
In addition and timed with the launch of the campaign, Endeavour will be releasing an Anniversary Amber Ale in celebration of its fifth birthday. The brew will be available to select venues with more information available from next week.
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