“We are very excited about the opportunity to acquire such iconic brands. Brown-Forman has done an excellent job of building both brands over the years and we are looking forward to many more years of successful brand building. SouthTrade is perfectly placed to drive these brands forward from this well-established base,” said Mark Brown, President/CEO of the Sazerac Company.
It is believed that SouthTrade is currently recruiting more than 20 people to manage the new products.
Tony Stubley, co-founder and Director at SouthTrade said, “Southern Comfort and Tuaca allow us to take a quantum step forward in our service to bars, clubs, pubs and bottle shops. They are the perfect addition to our existing portfolio.”
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