Open to all Australian on and off premise venues, bars can now register online via www.liquidrewards.com.au.
The program has been designed to incentivise venues and encourages consumer education on SouthTrade International’s portfolio. Brands involved this year include Patrón Tequila, Green Fairy Absinth, Alizé Liqueur, Agwa Coca Leaf Liqueur, Buffalo Trace Bourbon, Fireball Cinnamon Whisky, Starward Whisky, Fever-Tree Premium Mixers, Hayman’s Gin and Finest Call Premium Cocktail Mixes.
Running from 1st August until 31st October 2015, registered venues can earn points by purchasing SouthTrade products, listing SouthTrade products on cocktail menus, or exceling in a number of other initiatives, including “Bar of the Month” honours and regular cocktail competitions.
At the end of the competition period the venue with the highest number of points in each state will be awarded the major prize.
A live leader board will be instated for entrants to track the progress of their venue as well as additional resources including weekly newsletters, cocktail listing suggestions and tips from the SouthTrade Boozehound.
For further information, view the Liquid Rewards video https://www.youtube.com/watch?v=_hXbZiNNYgM or contact info@southtradeint.com.au.
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