SouthTrade launches Corazón Tequila in Australia

One of the world's most award-winning tequilas - Corazón Tequila - is now available in Australia.

SouthTrade International has today announced the launch of Corazón Tequila in Australia as it continues building its craft spirits portfolio.

SouthTrade International Managing Director Ray Noble said: “Corazón is a traditional artisanal brand with a rich history as one of the oldest distilleries in Mexico. We are looking forward to the opportunities that Corazón will present in helping deliver continued retail growth in the tequila category and now offering its customers some of the best liquids available. Corazón’s award-winning tequila marries seamlessly with SouthTrade International’s vision to build a strong reputation of premium craft brands and innovators in the spirits market.”

Launching in Australia will be Corazón’s three Premium Single Estate Tequilas (Blanco, Reposado and Añejo) and an entirely unique limited edition Expresiones del Corazón range.

The Expresiones range is the combination of two great distilleries – Casa San Matías and Buffalo Trace Distillery, with the tequila being aged and finished in bourbon barrels.

Corazón Tequila is produced at the Casa San Matías Distillery in Los Altos of Jalisco, Mexico — one of the oldest tequila distilleries in Mexico with over 130 years of experience. Its Corazón Extra Añejo awarded Double Gold at the 2018 San Francisco World Spirits Competition.

One of the few family-run distilleries and agave estates remaining in Jalisco, Owner and CEO Carmen Villarreal prides herself on their unique and artisanal process.

Laura Pashby, Senior Brand Manager at SouthTrade International explained: “Corazón is made from 100% Blue Weber Agave using traditional clay ovens. After the second distillation, oxygen is infused into Corazón Tequila -this process produces a sprit that is softer and more approachable, with an enhanced aroma and distinct flavours. We are confident that this taste profile will resonate strongly with both bartenders and consumers in Australia.

“Building on that great flavour profile, the owners at Sazerac are now innovating and injecting new interest into the tequila category by collaborating with their highly regarded and coveted whiskies through the Expresiones del Corazón range. This will be a yearly release of high-end tequilas, the Expresiones range are aged in the most limited barrels from Buffalo Trace Distillery. Expressions include Buffalo Trace Distillery Old 22 Añejo, Sazerac Rye Añejo and George T. Stagg Añejo. The barrels used create one-of-a-kind spirits, imparting characteristics that are different from every other tequila.”

Stuart Morrow from Sydney whisky bar Baxter’s Inn said: “Corazón’s Expresiones take you on a phenomenal journey. A lot of consideration has gone into how each tequila is enhanced by spending time in ex-Bourbon barrels. They complement each other beautifully. It’s exciting to see an innovative spirit embracing the best of both worlds, Bourbon and Tequila.”

Corazón Tequila is available through leading on and off premise outlets. Expresiones del Corazón range of tequilas will be available through leading tequila and whiskey bars.