Żubrówka’s heritage spans over 500 years and has been producing its vodka at the company’s Bialystock distillery for the past five decades.
The brand’s iconic multi award-winning Bison Grass Vodka, with a taste derived from the herbal scented bison grass harvested in Poland’s ancient Bialoweiza Forest, continues to experience record-setting growth, currently exporting to 40 countries with sales of 4 million cases per year.
Grant Winterton, Global CEO Roust Group, owner of the Żubrówka brand said, “We look forward to working with Spirits Platform to further build awareness with both consumers and trade. Spirits Platform’s commitment and experience with supporting premium spirits brands gives us great confidence for Żubrówka’s continuing growth in this market.”
Ian Atherton, CEO of Spirits Platform, added, “Żubrówka, will make an impressive addition to Spirits Platform’s portfolio and we are delighted to have the opportunity to build on its loyal following in Australia.”
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