Spirits Platform has stepped up to lend a hand to some of the 689,800 out of work in the hospitality industry due to COVID-19. Local bartenders who have recently lost their jobs have been asked to create simple cocktail video tutorials called ‘Home Five O’Clock-tails’.
The company’s brand ambassadors - Mark Hickey, Danilo Migliorini, Andy Buntine, Luke Hanzlicek and Josh O’Brien - will recruit 100 Australian bartenders from around the country that are currently out of work, and ask them to submit their cocktail tutorial videos to Spirits Platform.
Bartenders will be paid $250 for their approved video submission, which will be shared and promoted on the company’s Simply Cocktails Facebook page and on the bartender’s personal social channels.
This initiative allows consumers, most of whom are home-bound to try their hand at making some of their favourite cocktails they would normally enjoy in a bar. “Home Five O’Clock-tails” will see 100 cocktail ‘how to’ videos posted every weekday at 5pm over 100 days.
Simply Cocktails Home Five O’Clock-tails will also feature a weekly Facebook Live masterclass with each of the Spirits Platform ambassadors making one of their signature cocktails, allowing consumers to follow along from home and ask questions as they go. Simulating an on-premise cocktail masterclass will offer consumers stuck at home something fun to do in isolation and enjoy with friends who also join the workshop from their kitchens.
The Simply Cocktails “Home Five O’Clock-tails” will also offer businesses a way to enjoy Friday drinks with their teams on a Friday evening with consumers able to create their own mixology masterpieces at home to sip on over a Zoom call or via House Party, (the new app taking the internet by storm) with the team, bringing the bar into their homes.
Spirits Platform National Brand Ambassador Mark Hickey said: “What’s happening in Australia and around the world is something we’ve never seen before and it’s hit the hospitality industry hardest.
"We wanted to give something back to our bartender community during this hard time as well as giving consumers something fun to do in their homes.
"The “Home Five O’Clock-tails” will bring the ‘on premise’ experience into people’s homes so they can still replicate the cocktails from their favourite bars whilst self-isolating.”
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