Squealing Pig gets ready to celebrate Mardi Gras

Treasury Wine Estates Ltd (TWE) has signed a three year partnership agreement with the Sydney Gay and Lesbian Mardi Gras and will be the official wine supplier and proud partner of the festival starting from this year and lasting until 2024.

The partnership also incorporates global pride event, Sydney WorldPride to hit Sydney in 2023 and expected to be the largest event in Sydney since the 2000 Olympics and the largest celebration of inclusivity and pride in the Southern Hemisphere. 

Mardi Gras attendees will be able to sip some of the best wines from Treasury Premium Brands (a division of TWE), including one of their fastest growing wine brands, Squealing Pig which will take centre stage with a major presence throughout the 2022 festival including the community Fair Day, retail activations and hospitality experiences.

TWE CEO Tim Ford said, “At Treasury Wine Estates we believe that it’s the diversity of our people that makes us unique and helps us connect more closely with our partners, customers, and consumers. Our strength comes from our vast and varied backgrounds, ideas, cultures, genders and voices."

“Sydney Gay and Lesbian Mardi Gras is an iconic event and we’re thrilled to be a partner and bring our premium wine brands to the festivities. We’re excited by the opportunity to continue to celebrate the LGBTQIA+ community and spread the message of inclusivity and connection to the world,” he said. 

Sydney Gay and Lesbian Mardi Gras CEO Albert Kruger said, “Treasury Wine Estates have a strong commitment to promoting diversity and inclusion and if there’s one thing our festival fans enjoy more than exceptional wines, it’s organisations that are devoted to equality.”

As part of its focus on celebrating diversity, TWE has a global pride employee network, TWE Pride, which champions an inclusive environment for the LGBTQIA+ community and allies.

TWE Pride Lead ANZ, Leon Butler, said that its members have been instrumental in ensuring the partnership between TWE, its brands, and Mardi Gras is brought to life in a meaningful way.

“It’s an absolute delight to be working closely with the team at Sydney Gay and Lesbian Mardi Gras – the ultimate celebration of diversity in Australia - to bring our love of equality to life for all,” he said.