Stuart Alexander has announced the addition of Don Papa Aged Rum to its expanding portfolio of premium beverages.
Led by Don Papa 7-year-old and Don Papa 10-year-old, it's the fastest growing super-premium rum brand in the world, with global volume of 180,000 nine-liter cases in 2019, a 30% increase from 2018.
“Super-premium premium spirits is a clear growth category in Australia, and Don Papa is one of the most exciting and original rum brands on the global market,” said Nick Nairn, CEO of Stuart Alexander.
“We welcome Don Papa to our expanding portfolio and look forward to introducing Australian consumers to this dynamic brand."
The award-winning rums are produced in the Philippines, on the sugarcane filled island of Negros Occidental, known colloquially as “Sugarlandia”.
The rums are characterized by their sweeter signature style, light and fruity on the nose, smooth and delicate on the mouth, with a long textured finish.
The rums can be enjoy neat or on the rocks, in a high ball, or in a range of classic cocktails.
The brand's distinctive is inspired by the animals and plants of the island and was created by award-winning Stranger & Stranger packaging design company.
Stuart Alexander will import, sell and market the full line of rums in Australia, effective immediately. For more information, contact your local Stuart Alexander Representative, contactcentre@stalex.com.au or 1800 225 417.
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