Following its overwhelming success in 2023, the -196 Extreme Vending Machine returns to SXSW, bigger and better than ever.
This year also marks the debut of Suntory House at SXSW Sydney — a fully immersive experience that dives deep into the 125-year legacy and bold ambitions of Suntory.
From the neon-lit streets of Tokyo, to traditional Japanese bars and a blossoming digital garden, Suntory House provides a glimpse into Suntory’s philosophy and history, through to its bold future in Australia and New Zealand.
“It’s a rare opportunity to share our story, showcase our dedication to craftsmanship and introduce our core partners to Yatte Minahare - Suntory’s fearless spirit to dream big," said Darren Fullerton, CEO of Suntory Beverage & Food Oceania.
"This spirit defines everything we’re building with the Suntory Oceania partnership.”
Momentum is building for Suntory ahead of the new $3 billion partnership, Suntory Oceania, set to launch in mid-2025.
Non-alcohol production has begun at its new $400 million, carbon-neutral multi-beverage facility, in Queensland, which will power Suntory’s portfolio of more than 40 market-leading brands.
“With our own end to end supply chain, we will have unparalleled opportunities to drive product development and innovative category growth across our multi-beverage portfolio. We’re ready to ignite the ANZ beverage market,” said Mark Hill, Managing Director, Suntory Global Spirits Oceania.
To discover more about Suntory House Click Here
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