Swift + Moore expands into fine wines

It's been a huge year for the rebooted Swift + Moore - after rapidly expanding its spirits portfolio, the business has turned its attention to fine wine. 

Under the stewardship of former Fine Wine Partners Leader Raff Palermo (pictured above), Swift & Moore is looking to reconnect with its long history in developing timeless wine brands in Australia. 

“We have carefully been selecting our valued Wine brand partners to be the cornerstone of our focused portfolio," Palermo said. "Each wine brand has a rich tapestry of stories to tell - whether it is a strong provenance story with an authentic sense of place; a sense of uniqueness with a proud heritage and story of discovery or family orientation with a sustainable generation commitment.

"Our portfolio will explore the incredible diversity of wine terroir in all its forms and introduce you to a host of new, and sometimes rare, finds.” 

Commencing October 1, Swift + Moore will be unveiling premium expressions of regional excellence from McLaren Vale, Marlborough and Burgundy.

The iconic Swift + Moore distribution business was relaunched by former Brown-Forman Australia Managing Director Michael McShane last year. 

Since debuting its premium Spirits portfolio in January, the company has announced partnerships with distillers including Archie Rose Distilling Co, East Imperial premium mixers, TILL American Wheat Vodka, George Remus Straight Bourbon Whiskey, G’Vine Gin, Tullibardine Single Malt Scotch, Highland Queen Scotch Whisky, Shortcross Gin, La Quintinye Vermouth Royal, June Liqueur, Nouaison Gin, Maison Villevert and Four Fox Sake. 

McShane told Drinks Trade earlier this year: "Swift & Moore today seeks to replicate some of the best attributes of this once famous brand.

"In a market place that is increasingly dominated by trading behaviours brought about by economic and industry changes, Swift & Moore is seeking to take learnings from the past and apply them to the current market place.

"A focus on developing and nurturing great talent, recognising the importance of relationships and taking the time to understand the business needs of our key trading partners, while remaining focused on consumers and building brands for the long-term will be at the core of all we do."