Treasury Wine Estates has unveiled three new wine spritzes under its Squealing Pig wine brand: Squealini Zesty Lemon, Squealini Fuzzy Peach, and Squealini Spiced Apple Pie.
According to Nick Powell, Treasury Wine Estates’ Head of Marketing for Australia, the new Squealini collection is well positioned to capitalise on the growing spritzer trend leading into summer.
“At Squealing Pig, we understand that today’s consumers want more than just a classic wine; they want to enhance their social gatherings with something that feels contemporary and exciting,” he said.
“We are committed to engaging those who typically reach for cocktails, offering them an alternative that captures the essence of summer fun and refreshment.”
Following on from this Tasted by Drinks Trade: Spritzes roundup, Drinks Trade had the opportunity to trial two of TWE’s new spritz releases:
Squealing Pig Squealini Zesty Lemon
Our thoughts: “Fresh lemon zest and pithy lemon rind, with balanced sweetness. Quite punchy body/flavour, which offers more than just a refreshing citrus flavour. Quite high carbonation makes this well suited for summer.”
Who’s it for: “A strong contender for a citrus/refreshing spritz on shelf. The labelling and packaging is strong, and the known brand will likely inspire confidence on the shelf.”
Squealing Pig Squealini Fuzzy Peach
Our thoughts: “A mix of fresh and confected peach both on the nose and palate that lasts on a long finish. Well balanced sweetness that lets the natural fruit shine through. By focusing on a single flavour, it is able to taste more authentic to the fruit, and is more likely to live up to consumer expectations."
Who’s it for: “Again quite a full-flavoured spritzer that isn’t overly sweet - would be a great option to have with a bbq. Also presents really well with the colour-coordinated label/liquid.”
Squealing Pig Squealini spritzes are bottled at an abv of 10% and retail for $20 per 750ml bottle. The Zesty Lemon flavour has been made available to Coles Liquor retail outlets, independent retailers, and on-premise venues; Fuzzy Peach has been made available to independent retailers and on-premise venues; and Spiced Apple Pie will be exclusively available through Endeavour Group retail outlets.
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