Distribution of the range will be specifically targeted to the on-premise and selected independent retailers, harnessing an approach first taken by Taylors in the late 1950s when the family was running a distribution company in South Australia and working with local wineries and co-ops to build a tailored portfolio of world class Australian wines for pubs and restaurants in Sydney.
Today, Taylors is an award-winning winery, still run and owned by the same family, that produces distinctive styles of wine that are recognised both locally and internationally.
The new pinot noir rosé is crisp and dry, while the chardonnay is layered and savoury, made from grapes grown in the Adelaide Hills and aged in French oak. The malbec, grown in the Clare Valley and matured in American oak is juicy and smooth. The wholesale price for each is $85 for a case of six.
The varietals were selected for their growing popularity with Australians with chardonnay now the third largest wine varietal in the country, while the 27.4 million dollar rosé category is experiencing 20.8 per cent growth and malbec, albeit off a smaller base ($2.2 million) is experiencing growth of 31.8 per cent.
“We are very excited to be launching Taylor Made this year. Every detail has been considered in the development of this range to capture the original story behind the start of our winery,” third generation winemaker and Managing Director, Mitchell Taylor said.
“This is the first time we’ve released a straight Malbec wine, and the winemaking team has worked hard to make sure it lives up to our standard for red wines. And with rosé and white wine drinking season just around the corner, the entire range will be a welcome addition to any wine list or bottle shop.”
The range previews a design unlike any of Taylors' other wines with the new Taylor Made brand and varietal featuring prominently on a textured, craft paper label. The geometric seahorse is a nod to Taylors’ iconic three-seahorse emblem and is foiled with a light rose-copper finish. The label displays simple tastings notes on the front, giving wine drinkers a look at what to expect from each wine.
The wines are currently available for pre-sell, with delivery taking place in early November. Contact Taylors Wines for more information.
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