Taylors Wines has unveiled a new label design for its Taylor Made range. Intended to impart a more fresh and modern feel that better reflects the wines themselves, the new labels have substituted the previous organic cork-inspired styling for a black, white, and copper colour palette with a minimalistic design.
Previously, the Taylor Made labels had not been updated since the collection was first launched to market in 2016.
“The Taylor Made range is a much-loved collection of wines here at Taylors and we are thrilled to launch a fresh look for it,” said Mitchell Taylor, Managing Director.
“The Taylor Made range is a celebration of craftsmanship with each product expertly handled from vine to bottle to result in wines of great flavour and approachability.”
To begin with, the new label designs will be launched for the Pinot Noir 2023, Malbec 2022, Shiraz 2022, and BDX Blend 2022. The remainder of the range - which includes a Chardonnay, Pinot Gris and Rosé - will follow with new labels from next year onwards.
When first launched in 2016, the distinctive label was a defining feature of the range, which was specifically targeted towards the on-premise and selected independent retailers. The debut collection also included Taylors’ first ever single varietal Malbec expression.
Now, each of Taylors’ Taylor Made wines retails at $25 and can be sourced nationwide via most major distribution channels.
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