Taylors Wines has introduced a selection of half-sized bottles of its award-winning Jaraman range.
For its initial release of 375ml bottles, Taylors has selected its 2020 Jaraman Clare Valley & Coonawarra Cabernet Sauvignon (RRP $20), 2020 Jaraman Clare Valley & McLaren Vale Shiraz (RRP$20) and, for the white, the 2021 Jaraman Adelaide Hills and Clare Valley Chardonnay (RRP $15).
“It’s exciting to share these incredible wines in a half-size format. The wine-drinking occasion has changed a lot over the years from the traditional wine at home with a meal. More and more people want to enjoy premium quality wines at a picnic without carrying an entire bottle or worrying about any wine wastage. The half-bottle format in the Jaraman range does just the trick,” said winemaker and Managing Director, Mitchell Taylor said.
The Jaraman range is known for showcasing the diversity of South Australia’s wine regions. For each wine, select parcels of fruit are blended to craft a totally unique wine that displays harmony, balance and distinctive regional characteristics.
According to Wine Intelligence, there has been a steady rise in awareness for alternative packaging formats in wine, accentuated by the impacts of COVID-19 on drinking occasions. It’s noted in the research that “younger drinkers (Gen Z and Millennials) are more likely to consider purchasing a range of alternative packaging as they consider them a suitable choice for people like them.”1
“There have been so many new and exciting innovations in wine pack formats, but ultimately the desire for a premium quality wine is paramount. Our Jaraman range is highly acclaimed - being one of the most awarded wine ranges in our portfolio - so we know people will love to enjoy these wines in the half-bottle format,” Mr Taylor said.
The new Jaraman half-bottles will be available from select independent retailers, from Taylors Clare Valley cellar door, and online at www.taylorswines.com.au.
1 https://packwine.com.au/news/alternative-packaging-perceptions/
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