The beginning of a beautiful - & life changing - new friendship

Jim Barry Wines will make every drop of its Rosé count with an exclusive new wine hitting shelves nationally to raise much needed funds to provide care and support to people in Australia experiencing breast cancer. 

Jim Barry Wines has entered into a three-year partnership with the McGrath Foundation with sales of the wine to raise $420,000 to fund a specialist McGrath Breast Care Nurse in South Australia. 

The Rosé will showcase a striking pink striped capsule and label featuring a female cricketer – based on Jim Barry’s popular Cabernet Sauvignon, The Cover Drive – a fitting label for the McGrath Foundation founded by the late Jane McGrath and her husband Glenn in 2005. 

The family-owned winery has a personal connection with breast cancer that goes back more than 35 years and has steered the new partnership. 

Olivia Hoffmann-Barry, wife of Jim Barry Wines third generation winemaker, Tom Barry has for many years been intrinsically linked to breast cancer through lived family experience and through those providing critical care to people with breast cancer. 

Mrs Hoffmann-Barry explains, "My mother, Annemarie, was diagnosed with breast cancer last year. Ironically, and rather cruelly, it was just after my father Clive retired from his 35-year long career treating breast cancer as a surgeon.

“Our family has actively fundraised for breast cancer charities for years. As the diagnosis of my mum has once again brought breast cancer back into our lives, it’s made us all think about how we can help raise money for thousands of families as they navigate breast cancer with what we do so well every day, and that is wine.”  

“While it’s a new partnership for us and the McGrath Foundation, it’s one that we see strengthening beyond the initial three years. This is just the beginning of our partnership with the Foundation, and we hope to fund more nurses in the future.”  

Breast cancer is the most commonly diagnosed cancer in Australia with 1 in 7 women diagnosed by the age of 85. The McGrath Foundation currently funds 171 McGrath Breast Care nurses in communities across Australia who have supported more than 100,000 individuals and families since 2005. 

McGrath Foundation CEO, Holly Masters said the Foundation is focused on a future where the free support of a McGrath Breast Care Nurse is available to every person who needs one.