January is peak BBQ season in Australia and BWS is taking the opportunity to raise funds for charity. The retailer is inviting Australians to snap and post photos of snags sizzling on the barbie, pledging to donate $1 for every snag seen over the next seven days.
“Aussies love nothing better than putting on a barbie in summer, and thanks to our Snag a Donation campaign, you can help those in need by doing just that. How convenient,” said BWS Head of Marketing Vanessa Rowed.
To take part in the BWS Snag a Donation campaign, customers simply upload a photo of their BBQ on Instagram between the 19th and 26th of January, tag BWS_au and use the hashtag #snagadonation.
For every snag visible in the photo, BWS will donate AUD$1 to not-for-profit donation platform GIVIT.
“With requests for help almost doubling since the beginning of the pandemic, GIVIT is coordinating the donation of essential items to vulnerable people across Australia thanks to the support of BWS customers,” said Caroline Odgers from GIVIT.
“One hundred per cent of money raised through the Snag a Donation campaign will be used to purchase exactly what’s needed by the 4,300 charities and community groups that GIVIT works with nationwide.”
Your Mates Brewing on the Sunshine Coast is planning on getting behind the sizzling fundraising action.
Co-founder Matt Hepbur said, “We couldn't think of a better way to help raise funds than to fire up the barbie on a lazy Sunday arvo. Our beer Larry goes well with any snag purchased from the local butcher. Don't forget to pour a splash on the snags and onions as they're cooking - you can thank me later!”
Shambles Brewery in Hobart will also be firing up the barbie and encouraging social media followers to join the fundraising in their own backyards.
"Snag a Donation is a simple yet great initiative that has the power to bring people together and help those in need by doing something Aussies love the most,” said Shambles' Brand Ambassador Bruna Trindade.
“Our Baggy Green Session IPA is pretty easy to match with any kind of snag, but it goes particularly well with your favourite BBQ Sauce and some BBQ onions. For something a bit fancier, try topping your snag with green tomato relish and some aged cheddar,” she added.
GIVIT is a charity partner of BWS, and a non-profit organisation that connects donors and support organisations to make sure people and communities get exactly what they need, when they need it.
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