Smirnoff Seltzer has announced a new initiative - Ads for Artists - to drum up support for homegrown musicians whose careers and livelihoods have been dramatically affected by on-going restrictions on live music.
To give emerging music a hand, Australia’s leading Seltzer brand, Smirnoff, will be giving away more than $1 million of Smirnoff Seltzer advertising placements to support home-grown artists, curated by the campaign’s creative directors, ARIA number one album holders, The Jungle Giants.
As the champions of homegrown music, The Jungle Giants will be tasked with finding Smirnoff’s new sounds of summer, selecting twelve emerging artists’ tracks to appear on Smirnoff Seltzer’s advertising placements across billboards, video on demand, YouTube, Spotify, Instagram, Facebook and Snapchat from January 2022.
Chosen artists will be paid a licensing fee above the APRA industry standard to support them and give them a platform while they await a return to the mainstage. The combined ad placements are worth more than $1 million and will feature a mix of audio and visuals.
The Jungle Giants, Sam Hales says, “Australia has one of the most vibrant and connected music scenes in the world. After being apart for so long, there’s never been a better time to let our music bring us back together. First to close and last to open, our industry has been one of the hardest hit by recent events, and it's been felt hardest by our mates in the emerging music scene. These artists rely on gigging to develop their sound, grow their fan base and earn an income. That’s why we’re really pumped to have the chance to give local talent a boost as we get back on our feet. Australia needs its artists more than ever. It’s time to get the show back on the road baby.”
Ads for Artists has been launched in celebration of Smirnoff Seltzer’s new Mixed Berries flavour. As the brand music lovers reach for during summer festivals and live music with friends, Smirnoff wanted to find a way to use their platform to give back to the music sector.
Smirnoff Seltzer Marketing Manager Maddy Stockwell says, “Smirnoff is so synonymous with music and the memories we create sharing great afternoons with friends, and summer festivals listening to the best Australian artists. That’s why we decided to use our Smirnoff Seltzer Mixed Berries advertising spend to do some good and support our mates in the music industry.”
Ads for Artists submissions close on December 12, 2021 and will be announced on the Smirnoff Australia Facebook and Instagram Channels.
Follow the sounds of summer on Smirnoff Australia’s Spotify channel and don’t forget to listen to The Jungle Giants deluxe album featuring hit title track Love Signs out now!
Smirnoff Seltzer Mixed Berries joins the lineup of flavours already available including Mango, Natural Lime, Raspberry Rosé and Passionfruit, all providing a great alternative for those looking for the lighter calorie option to wine or beer. A 250ml serving of Smirnoff Seltzer contains 36 per cent less calories than a standard 150ml glass of wine and 53 per cent less calories than a 375ml can of beer*.
The 250ml Slim Can four-pack retails for $19.99. Smirnoff Seltzer Mixed Berries is now available in Liquorland, First Choice and independent retailers. Mango, Natural Lime, Passionfruit and Raspberry Rosé are available in liquor stores nationwide.
*Drinkwise Calories in Alcohol
- Calories in 250ml serving of Smirnoff Seltzer = 70 calories
- Calories in 150ml glass of white wine = 111 calories
- Calories in a 375ml 4.8% can of beer = 150 calories
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