The mid-strength that doesn’t taste like one - Pepperjack’s latest innovation

In a very first for the winery, Pepperjack, one of Australia’s favourite wines, is proud to announce the launch of its mid-strength Shiraz.

As more consumers look to moderate their alcohol intake, the demand for alternatives that offer a full flavour experience without the full impact of alcohol has skyrocketed. First impressions count, with a consumer’s view of the no and lower in alcohol category, nicknamed ‘nolo’, determined by the first sip. 

With a deep heritage stamped in the Barossa, Pepperjack wines have always been rich and honest, showing the region’s outstanding qualities. However, with a desire to be more dynamic and innovative, the winemaking team have expanded beyond full-strength wines to meet the ever-changing needs of consumers and occasions.

At around 7% alcohol by volume - half the alcohol content of the original - Pepperjack’s Winemaker, Richard Mattner, says it stays true to the Pepperjack character that’s made it Australia’s #1 shiraz for value and the country’s favourite steak accompaniment.

“It strikes a balance between the art of traditional winemaking that Pepperjack is renowned for, and the science of cutting-edge de-alcoholisation and flavour retention technology. Still bursting with quintessential Pepperjack character, this mid-strength wine displays aromas of blackberries and plums with hints of pepper and spice.

"The palate is rich, round and soft with concentrated berry fruits and soft velvety tannins. All the best bits of Pepperjack but is 50% lighter in alcohol compared to the original Pepperjack Shiraz,” concluded Mattner.  

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