The world's largest bar and beverage show is coming to the Asia Pacific

Bar Convent Berlin (BCB)'s new event, BCB Singapore, marks the trade show's first foray into the Asia Pacific region, joining BCB Brooklyn and BCB Sao Paulo on the international rotation.

The event will be Asia's first trade-only event dedicated to the bar, beverage and cocktail industry and will take place at Pasir Panjang Power Station from November 6-7, 2023.

Petra Lassahn, Director of BCB, said the addition of Singapore to the BCB family would add a valuable new facet to the bar show experience that started 15 years ago.

"What began in 2007 with Bar Convent Berlin has become the largest bar show worldwide, and now we are expanding our reach to embrace an up-and-coming bar destination that houses globally renowned bars and exciting personalities from the international bar industry," she said.

Trade visitors to BCB Singapore will have a chance to sample the latest spirits and cocktails created by an all-star line-up of internationally acclaimed bartenders, with many of the major industry players taking a prominent role, including Campari Group, Brown-Forman, Remy Cointreau, Fever Tree and Proof & Company.

Global industry icon Monica Berg, co-owner of #2 'Worlds 50 Best Bar' Tayer + Elementary and #1 Most Influential Person in the Drinks Industry for the past three years, will be attending as Creative Director of Campari Academy.

Henry Stonham, Senior Project Manager of BCB Singapore, said: "We are thrilled to finally bring the BCB brand to Asia and provide the region with their own dedicated industry platform, in a city which is consistently achieving global recognition for its cocktail bar scene."

An educational programme curated by Peter Chua, Director of Composed Concepts (Five Oars Coffee Roasters and Night Hawk) in Singapore, and Damien Guichard, Brand Ambassador of Bar Convent Berlin (BCB), will feature keynote addresses, discussion panels, seminars and tasting forums on critical areas including innovation, sustainability, wellness, leadership, skills, consumer trends and more.

Global industry icons confirmed to headline the official content programme so far include Alex Francis, Director of Bars at Little Red Door in Paris, France (World's 50 Best Bars No. 5); Beckaly Franks, founder of The Pontiac (Asia's 50 Best Bars No. 33) and Hungry Ghost in Hong Kong; Ronnaporn Kanivichaporn, owner of Manahiyom Cocktail Bar and Co-Founder of Find The Locker Room (Asia's 50 Best Bars No. 78) in Bangkok, Thailand; and Vijay Mudaliar, Co-Founder of both Native and Analogue (World's 50 Best Bars No. 65) in Singapore.

BCB Singapore will partner with the International Beverage Competitions Group (IBC), which will host the 6th edition of its Asia International Spirits Competition (AISC), Asia International Wine Competition (AIWC) and Asia International Beer Competition (AIBC) in Singapore in September 2023, with the category winners being announced and showcased during a dedicated awards ceremony live at BCB Singapore.

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