Thirsty Camel is giving away free bottles of Carlton Dry as part of a new campaign titled 'The Big Shout'. Playing on the drinking culture to "shout" someone a drink, consumers are being invited to order their friends a beer and let the retailer pick up the bill.

A total 3,000 ice cold Carlton Drys will be handed out during the campaign.

"Sharing a beer with your mates is something very close to our hearts here at Thirsty Camel, so we are thrilled to offer our thirsty customers a chance to shout their mates a free Carlton Dry, at their local Thirsty Camel bottleshop or front bar", Leah Grinter, Director of Marketing at Thirsty Camel said.

To shout a friend a bottle of Carlton Dry, consumers are invited to visit www.thebigshout.com.au and register the friends they'd like to receive a free beer. Once they've claimed their Carlton Dry, they will then also be able to shout their mates.

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