Treasury brings creative in-house

Treasury Wine Estates (TWE) has launched an in-house creative agency, Splash, to work across the Treasury Premium Brands and Penfolds portfolios.

Based in Melbourne, Creative Directors are Phil van Bruchem and Tom Opie who previously worked together at BWM Dentsu (now Dentsu Creative) and their projects were recognised at major international and local award shows, including Cannes, D&AD and One Show.

Faye Collay has joined as Head of Operations - she was a founding partner at Cummins & Partners and the agency is led by Elsa Beaumont, who is well-versed in all things TWE having spent three years on their account while working at Wunderman Thompson.

Marni Burger is Lead Designer, Annie Mcbrearty an integrated producer, Bianca Koffman is a Senior Integrated Producer, Iuri Rasak and Chris Beechey are Media Traders, while Ben Oliver has been promoted to Senior Manager Digital Media and Scott Swindells to Social and Search Trader.

Ms Beaumont says, “I couldn’t be happier to have Tom, Phil, Faye and Ben as my partners in leading the In-House Agency. They are all exceptional talent who bring so much experience and energy. We are already working on some great briefs and look forward to creating impactful work across both the Treasury Premium Brands and Penfolds portfolios.”

Treasury Wine Estates partnered with Lution to design and build its in-house offering, encompassing creative, production, digital media, data and tech capabilities.

The in-house agency is in the final stages of recruiting roles to their team, and the following roles still open for application – Designer and Finished Artist.