J. Walter Thompson will provide TWE with marketing communications, creative strategy, trade marketing, shopper marketing, digital marketing, and consumer and lifestyle public relations services for every TWE brand in every geography around the world. The new appointment does however exclude Penfolds advertising and related creative development.
TWE says the move is consistent with the Company’s strategic roadmap and “supports the significant step-up in consumer marketing investment behind its brands”, both previously announced in June.
The company will transition the move from its existing marketing services to J. Walter Thompson over the next three months. Roger Sharp, TWE Director Group Corporate Affairs did however say “there are no immediate changes to staffing within the TWE Marketing team as a result”, commenting on the change.
TWE's Simon Marton and J. Walter Thompson's Toby Hoare
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