This morning, Treasury Wine Estates has announced a new premium wine brand in partnership with Candle Media’s Hello Sunshine, a multi-channel media company founded by American actress Reese Witherspoon. To begin with, Drop of Sunshine will feature two distinct portfolios, with the US market launch featuring a Brut Sparkling Rosé, Chardonnay, and Red Blend, while the following Australian market launch will feature a Prosecco, Sauvignon Blanc and Pinot Grigio.
“We are honored to work alongside Hello Sunshine who elevates women’s voices and ensure our stories are heard,” said Sarah Bakx, President of the Bold Brands business unit of TWE’s Treasury Americas division.
“Our female-led Drop of Sunshine team collaborated with Hello Sunshine to create a line of engaging and vibrant wines that tell a story about the journeys that shape who we are and celebrate the drops of joy we feel along the way.”
Sarah Harden, CEO of both Hello Sunshine and Candle Studios, added: “We partnered with Treasury Wine Estates’ award-winning winemakers and global team to create a wine that brings women together so they can share their stories and create meaningful connections. Drop of Sunshine is the result of a true collaboration, created with care to inspire bright moments of celebration and togetherness.”
TWE’s Drop of Sunshine is officially at Hello Sunshine’s second annual Shine Away event in Los Angeles this Saturday 5 October, with its Australian launch to take place before the end of the month. According to a media statement issued by TWE, stylistically, Drop of Sunshine wines were crafted to be approachable, balanced, and versatile. Given the large profile of Hello Sunshine in the US market, the release likely marks a significant step forwards for TWE’s Treasury Americas division.
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