Vinomofo launches on-demand delivery service with Deliveroo & Uber Eats

Online wine retailer Vinomofo has launched an on-demand alcohol delivery service in inner-city Melbourne.

Vinomofo will make 17 wines available to users of the Uber Eats and Deliveroo apps in a new pilot partnership, offered between 12pm to 6pm, Monday to Wednesday, and 12pm to 10pm, Thursday to Saturday.

Chief executive Justin Dry said that if the service is successful it will be rolled out to Sydney, while he is also looking at overseas markets such as Singapore and the United States.

“The demand for quick, easy and frictionless delivery has rapidly grown,” Dry told SmartCompany.

“We want to be where our Mofos are and offer them the opportunity to buy through us.”

Dry also said delivery services offered by major liquor chains are over-priced and offer sub-par quality.

“I look at these platforms and the offerings in the wine space and they’re really disappointing,” he noted.

In line with Victoria’s packaged liquor licence laws, those involved in the supply or sale of alcohol must have responsible service of alcohol certificates.

“Deliveroo has a license to deliver alcohol as part of the delivery service we provide to customers in Victoria. The service we provide reflects the liquor license of our restaurant-partners or retailers, who we expect to comply with their own liquor licenses when processing orders on our platform,” a Deliveroo spokesperson said.

“Customers are required to tick a box to confirm they are over 18 before their order can be processed, and we have limitations on the amount of alcohol that can be delivered per order.”

An Uber Eats spokesperson confirmed the partnership, telling Business Insider Australia “its technology is available to ‘enterprise clients and small businesses’ to deliver booze, indicating it is open to other partnerships like Vinomofo’s”.