Carlton & United Breweries is tapping into consumer demand for convenience and cocktails with its new Vodka Cruiser Cocktails.
Vodka Cruiser Cocktails is available in variations of popular vodka-based cocktails, Passionfruit Daiquiri, Raspberry Cosmopolitan, and Lime Margarita with a premium tripled distilled vodka as a base. The bright and vibrant canned range adds a twist to traditional cocktails addressing the consumer demand for flavour and convenience.
The tropical Passionfruit Daiquiri is the Caribbean in a can with flavours of passionfruit and vanilla while Raspberry Cosmopolitan channels a big city buzz with its vibrant raspberry flavours blended with cranberry notes, and the Lime Margarita delivers a slice of sunny Mexican life with its zesty flavours of lime and salt.
Vodka Cruiser’s Head of Marketing Hayden Turner said the new Vodka Cruiser Cocktails are an innovative step forward for the brand, building on the existing range of premixed vodka beverages.
“The Vodka Cruiser Cocktails add a fancy-ish touch to our current offerings and are the perfect option for those looking to elevate their evenings without the fuss of mixing their own cocktails.
“We’re always looking for new ways to bring Vodka Cruiser to a wider range of consumers, and as premixed cocktails have risen in popularity, this feels like a natural progression ahead. We are looking forward to seeing customers embrace the canned cocktails as their new go-to drink,” Mr Turner said.
Arriving in time for entertaining season, Vodka Cruiser Cocktails aim to slot smoothly into this summer's plans. Vodka Cruiser Cocktails are 1.2 standard drinks per 275ml can serving with an alcohol content of 5.5%.
Vodka Cruiser Cocktails are $22 per 4-pack and are available at retailers nationally. Go to https://www.vodkacruiser.com.au/
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