The popular premixed cocktail, Vodka O, is now available with Traditional Lemonade & A Squeeze of Lime in a 330ml can.
The beverage combines Vodka O with a traditional-style of lemonade, which is then finished with a savoury, natural lime flavour.
The new variant has around 30 per cent fewer calories than other leading premixed vodkas and is lower in fizz. It is also lower in alcohol and has a zesty citrus, refreshing aftertaste.
Vodka O Traditional Lemonade & A Squeeze of Lime premixed cans debuted at several festivals in 2015, where their popularity with consumers prompted Artisan Spirit Merchants to expand the availability of the new flavour in the on and off-premise for this summer.
ASM’s National Marketing Manager, Felicity Boulter said, “Building on the success of our Vodka O 330ml bottled RTDs, we recognised the demand in the market for an easy-to-drink refreshing can at a lower ABV of 4%. Whilst some manufacturers are tending towards higher ABV drinks, our research tells us that many consumers like to drink refreshing lower ABV drinks on longer more lingering occasions, such as festivals and BBQs. Especially during the warmer summer months."
RRP: $15.99 per four-pack
Distributor: Artisan Spirit Merchants
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