Vok gets retro with new cocktails in a can

Vok Liqueurs is meeting the consumer demand for ready-to drink cocktails with the launch of three retro cocktails in a can.

The vibrantly packaged pre-mixed cocktails include iconic classics, Pina Colada, Sex on the Beach and Raspberry Ripple.

“With the hotter months ahead and Australia’s insatiable demand for convenient drink choices, we want to be a leader within the RTD space, just as we are in liqueurs,” says Michael Newbold, Vok Senior Brand Manager.

“One of the most magical things about cocktails is how easily we can associate our favourite drinks with a particular moment, place or time in our lives. There’s a personality that comes with any cocktail experience, these new flavours are all about vibrant expressions and embracing the kitsch.’

“At the end of the day, we wanted to offer drinkers fun, full-flavoured and sessionable options at a great price, making them perfect for enjoying everywhere from backyard barbies, beer gardens, picnics and house parties with mates.”

The slim packaging design fits easily into jam-packed eskies while the 4.0% ABV makes these retro RTD cocktails by Vok approachable and sessionable.

The 250mL cans are available in a 4-pack ($18.99) and 24-pack carton ($99) at Dan Murphy’s and independent retailers across the country.

Visit vokliqueurs.com.au.