Most Loved Brand - Brand Promotions
"the brand behind the brand"
the drinks association is excited to announce Brand Promotions as the award partner for the Australian drinks Awards 2016, Most Loved Brand.
"Brand Promotions have joined us again this year as an Award Partner. We are proud the Australian drinks Awards attracts partners who support our goal of positively promoting the drinks industry and rewarding the brands that consistently strive to be recognised for all the right reasons as the Most Loved Brand," said Sandra Przibilla, CEO, the drinks association.
Who are Brand Promotions?
Brand Promotions formed in 1989, taking the view that their mission was to assist marketers to become heroes of marketing their brand.
"We are relative newcomers as sponsors of the Australian drinks Awards, but we were attracted to the very genuine pursuit of excellence the Awards epitomises. It is that same excellence in the way the drinks association communicates, promotes and presents the drinks industry and conducts their major events that also makes it an easy decision to become an Award Partner," said Robert Orrell, Managing Director, Brand Promotions.
The team at Brand Promotions jumped at the chance to become the Most Loved Brand Award Partner.
Today's liquor industry could easily represent the best example of a marketing culture that pushes to keep their brands ahead of the game. Liquor companies can be seen using all of the available multi-channel tools to market a wide range of brands in a crowded but fertile market.
According to Mr. Orrell, "Brand personality and crystal clear positioning are critical in a market where there are hundreds of similar beverages all claiming a unique appeal to sometimes micro niches.
"Beverage consumers really can be coaxed to love and be loyal to a brand, and we see it as the ultimate end game for marketers and brands, who aspire to be winners in this competitive space."
"We are looking forward to hearing about the entrants into this category and to awarding the overall Most Loved Brand for 2016," said Mr. Orrell.
For all the information you need to register, enter and submit you entry, head to the all-new www.australiandrinksawards.com.au website.
Award entries close 13 May 2016.
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