The advert, narrated by McConaughey to music from New Orleans' The Hot 8 Brass Band, shows a woman taking a glass of Wild Turkey from the bar in a dimly lit jazz club through to a scene of an intimate campfire at the top of a hill outside, where she hands the glass to McConaughey, who is sat playing at the piano.
"So many times people choose their drinks to fit in and join the crowd," said McConaughey. "Wild Turkey is about something different. The tagline 'It'll Find You' is at the heart of what Wild Turkey is all about. If you are being yourself, unapologetically doing things your own way, then you are at home wherever you are, and Wild Turkey, well, it'll find you."
"Matthew McConaughey's unflinching creative style and voice are the perfect fit for a brand like Wild Turkey, which has been doing things its own way for decades," added Bob Kunze-Concewitz, CEO at Gruppo Campari, owner of Wild Turkey. "With this new television campaign, he has tapped into what so many Wild Turkey fans understand about the brand and themselves – take pride in the choices you make, even if they are different, because they make you who you are."
The television spot will begin running in the U.S. in September, and is part of a global broadcast, print, and digital campaign to support Wild Turkey.
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