Following on from current agreements with the National Basketball Association of China and professional baseball organizations in Japan and Korea, this partnership will further expand Wolf Blass’ status as a leading sports sponsor.
The owner of Wolf Blass wines, Robert Foye, commented of the union, “Wolf Blass has a long association with competitive sports and a passion in the chase for success. So we are thrilled to be involved with the number one sport globally, and one of the most popular and successful football clubs in the world.”
“Through this partnership with Manchester City FC, Wolf Blass will bring to life our global brand campaign ‘Here’s To The Chase’, which celebrates the bold pursuit of triumph. We look forward to joining Manchester City in their bid to win more trophies, and celebrate their growing success with our iconic Wolf Blass wines.”
Fans of Manchester City Football Club have proven a formidable group, with more than 240 million highly engaged fans across Asia, the Middle East and Africa. Wolf Blass is planning a multi-platform arrangement to target fans and as consumers alike. The campaign promises in-store promotions, co-branded merchandising, giveaways, digital and social media activations, as wells as consumer events.
Damian Willoughby, VP Director of Partnerships, APAC at Football Marketing, commented that the partnership “Offers us an exciting opportunity to connect with fans and consumers and we are looking forward to working with Wolf Blass as we both continue to grow in new and imaginative ways.”
The partnership hopes to provide a unique platform for new and existing consumers to engage with Wolf Blass wines and share in the spirit of the chase for success.
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