Workwear and the working man’s drink come together in an unlikely partnership

Iconic workwear brand Dickies partners with Jameson Irish Whiskey to introduce, Crafted Together, a collaboration paying tribute to their shared values of hard work and mateship. 

Dropping in Australia on July 6, the collection aims to foster a sense of mateship amongst craftspeople, uniting communities through a thoughtfully designed collection that is playful and practical at the same time. 

The collection will feature iconic Dickies pieces reimagined for the collaboration and a bespoke graphic paying homage to the original Jameson ‘Barrelman’ icon of the 1700s. A limited-edition Jameson whiskey will also be released as part of the collection.

Belinda Sanderson, Head of Whiskey for Pernod Ricard Australia, said the pairing is a natural fit between two companies with a shared history of hard work. 

“Jameson Irish Whiskey was founded in 1780, when workwear was the uniform of the working community, often seen in the local pub after a hard day’s work. Meanwhile, Dickies began its life in 1922 as an iconic, quality workwear brand. 

“Craft and kinship underpin both brands and we are delighted to bring that shared ethos to life through the Crafted Together Jameson x Dickies collection,” she said. 

A statement from Dickies ANZ said: “Quality craftsmanship is a longstanding pillar of our Dickies business, and deeply rooted in our workmanship community… Dickies and Jameson teaming up feels like a natural partnership due to both brand identities and our shared DNA. We’re thrilled to collaborate with Jameson Whiskey to commemorate our brand stories and, most importantly, celebrate our loyal customers.”

Inspired by a shared dedication to their craft, Jameson and Dickies collectively champion the legacy of the past and celebrate the future. 

Head to the Jameson x Dickies landing page for more information. 

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