XXXX Gold has launched its new advertising campaign, looking to firmly cement the brand as an Australian icon for many years ahead. Entitled ‘Take in the Gold’, the campaign will aim to inspire its audience to enjoy the simple things, and make the most of the Australian lifestyle.
Launching on screens from November 6th, the television execution will portray a man hosting various Aussie experiences, such as the barbecue, a day on the boat or a camping adventure, with the helping hand of XXXX Gold.
XXXX Gold's TVC 'Take in the Gold', launching November 6 2016Of new campaign, Richard Knight, Marketing Manager for XXXX Gold, said, “We’ve always been about making the most of the great Australian outdoors with friends and family. This means different things to different people so our intention is to capture all of those special moments that happen every weekend, right across the country.
We wanted to create reminders of how rewarding it is when we take the time to make the most of these opportunities and to enjoy the famous Australian outdoor lifestyle.
“XXXX GOLD is very much a beer for today and tomorrow. It’s enjoyed by people right across the country and we’ve reflected that in our new campaign.”
The campaign will launch will additional marketing investment across out-of-home, Digital, Experiential, PR and Social channels.
XXXX says this is just the beginning of a new engagement platform for the brand, with more news to come over the next few months.
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