Working with creative agency Kojo and website developers Spook & Puff, the new content looks to showcase all that encompasses the brand, including its portfolio, people and home.
The website will launch across two phases, with the first phase launched this week, releasing visuals of Yalumba’s wines, winemakers, cooperage, nursery and Wine Room, as well as the new Yalumba Blog.
Yalumba Managing Director, Nick Waterman said commenting on the new website: “We launched Yalumba.com more than a decade ago, with the aim of providing consumers with information on our history, family and our wines. While a cutting edge website then, 10 years is a long time in the ever-evolving technological landscape.
“Importantly, the site now shares the magnificent experience of visiting Yalumba with everyone – even if they can’t get here to our home in the Barossa.”
The second phase is expected to launch in August, when the website will focus on Yalumba’s history. A virtual Wine Room will also be added to the website in the second phase, as well as Yalumba’s new exclusive wine club.
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