As a result of the partnership, Samantha Wills will now act as the Creative Director, as well as the face of the Yellowglen brand. While together, Wills and Yellowglen will collaborate on a range of projects including creative campaigns and product launches.
In her debut as Creative Director, Wills has released a limited edition jewelled bottle design of Yellowglen Yellow with a touch of glitter, which is currently being rolled out nationally by Treasury Wine Estates.
Together with the collaboration, the brand has also announced that it is bringing back its iconic ‘Bubbly Girl’, which was the signature to the brand from 2000 to 2010.
Astrid Oakley, Yellowglen Senior Brand Manager said Wills is the quintessential “Bubbly Girl” of today. “Samantha is ambitious, she’s charismatic, she sparkles and lights up the room, and everyone wants to be around her. It makes sense for her to become the face of Yellowglen as we reintroduce the Bubbly Girl in a beautifully modern way.”
The Limited Edition Yellowglen Yellow by Samantha Wills retails for $11.99.
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