Coca-Cola Amatil has added Zubrowka Vodka to its premium spirits portfolio.
The new Australia-wide distribution agreement means that from October 1, 2019, Coca-Cola Amatil will take over from current distributor, Spirits Platform.
Speaking on behalf of the brand, Chris Kennedy, Roust Area Manager Australia & New Zealand said: “I’d like to acknowledge the excellent work of the Spirits Platform team in developing and supporting the growth of the Zubrowka brand over the past few years.
“This is a fantastic opportunity for Zubrowka. We’re very excited at this partnership with Coca-Cola Amatil, a highly regarded supplier in the Australian market.
Tobias Hoogewerff, Sales Director at Coca-Cola Amatil, added: “We believe Zubrowka will be a great addition to our strong premium spirits portfolio and we’re excited at the opportunity to help provide future opportunities for growth, and bring new customers to the brand.”
According to the alcohol brand IMPACT 2018 report, Zubrowski Vodka is the fastest-growing vodka brand in Europe. It's made with bison grass and has an aromatic flavour.
The brand recently won Gold at the San Francisco World Spirit Awards 2019.
To minimise the impact on customers, Roust, Spirits Platform and Coca-Cola Amatil have been working closely to avoid supply disruptions and minimise the need for additional administration.
Customer queries about Zubrowka Vodka can be directed to the National Customer Service Centre on 1300 COKE.
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