A new, slightly unusual looking product called Outerspace Vodka is expected to land Down Under in 2016.
The product follows other vodka producers who have used head shaped bottles to house their liquid, such as Crystal Head Vodka which experienced exponential growth after it launched in 2010.
Attempting to tap into the same ‘point of difference’, Outerspace Vodka has come up with this distinctive green glass alien head, which it says provides a huge advantage over the ‘conventional competition’. The bottle is available in 50ml and 750ml.
“They stand out on the shelf and give consumers a real reason to reach out and buy”, the company says. “The combined effect of their consumer appeal and high perceived value make these products a very attractive proposition throughout the supply chain.”
Outerspace Vodka is made from corn in the US and claims to be filtered through meteorites from asteroids more than 4 billion years old…The label reads: “Outerspace Vodka is enriched with supernova minerals and buzzing with cosmic energy.”
The company are aiming to be in retail in Australia next year and are currently looking for a local distributor to help manage supply. If you are interested in speaking to Outerspace Vodka, contact Jim Denoon at jim@outerspacevodka.com
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