Paramount Liquor has revealed that its new locally focused banner group will be called Sessions.
Paramount Liquor Founder Mark Rowe said Sessions liquor stores will bridge the gap between on-premise service and the off-premise retail.
“Paramount has traditionally been a 95% on-premise based business and as a result, we have been greatly affected by the COVID-19 shutdown of bars, restaurants and cafes across Victoria, NSW and South Australia," he said.
“Post COVID-19, it is evident that we need to diversify our business into the retail channel and the best way to do this is by using our existing reputation for paramount service and bringing on experienced personnel who played a significant role in moulding the retail banner group environment that exists today.”
At the helm of Sessions are former ALM executives Jon Fernandes and Fergus Collins. Adding to the team experience, John Sudano will be key to leading the retail transformation, focusing on his well-established relationships in Victoria.
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