Paramount Liquor’s inaugural free event will explore a changing liquor retail landscape

Paramount Liquor’s inaugural bi-annual Re:Tail event is set to take place on Tuesday 27 February at The Wool Mill in Brunswick East with the aim of providing a holistic view of the ways liquor retail is evolving. The free event will enable off-premise trade to discuss new products and trends directly with suppliers, along with giving them access to exclusive deals and offers. 

​​“February 27th will be an event for new experiences and meaningful discussions,” said Nathan Rowe, CEO at Paramount Liquor.

“Paramount is proud of its ongoing commitment to facilitate connections and educate the industry.”

To celebrate the event’s launch, TWE has announced it will gift each off-premise business in attendance a case of Pepperjack wine. Various prizes will also be on offer, including a Jack Daniel’s McLaren merchandise and product pack, a $1000 Paramount Liquor credit to be used on Diageo products, and a $1000 Paramount Liquor credit to be used on CUB products. Various other suppliers across beer, wine, spirits, and mixers will also be offering special deals exclusive to event attendees. 

In addition to product showcases, the event will feature a keynote discussion between Nathan Rowe and Anastasia Lloyd-Wallis, Head of Insights at Retail Doctor Group, a leading retail consultancy and advisory body.

“Off-premise attendees will depart Re:Tail with a ‘Re:Freshed’ toolkit and a new perspective on how to ‘Re:Think’ operations for a ‘Re:Defined’ retail environment," said Rowe.

The event reflects Paramount Liquor’s planned increase in off-premise focus for 2024, continuing its recent strong momentum that saw its revenue double between 2020 and 2023 to reach $500 million. 

“We are anticipating a strong year in the retail sector and excited to be bolstering Sessions by adding more stores across all states, and the addition of our new banner group,” said Rowe. 

Paramount Liquor’s current banner, Sessions, is centred around a beverage-industry specific POS developed in house by Paramount. 

Also supporting 2024 off-premise growth for Paramount Liquor is its introduction of a national retail team. This team will cover all facets of retail including sales, administration, warehouse, customer service and marketing. 

The free Re:Tail event will take place between 12pm and 4pm next Tuesday. Bookings are essential and can be made via the following link. 

The list of suppliers attending the inaugural event includes Archie Rose Distilling, Bacardi-Martini Australia, Brown-Forman, Carlton & United Breweries and CUB Premium Beverages, Coca-Cola, Craft Revolution, Diageo, Paramount Connect, Pernod Ricard, Proof and Company, Rose & Vine and William Grants & Sons.