Queensland legend returns to the pubs

Iconic Queensland beer Power’s will finally flow again across the Sunshine State with a new Power’s Ultra Smooth Lager to be sold at pubs, clubs and bottleshops - decades after it was last widely available.

Power’s Ultra Smooth is a new smooth and crisp beer specifically brewed for warm weather, modern tastes and with a packaging that pays tribute to the pivotal time in Queensland’s history when Bernie Power built the Yatala Brewery in 1988. The Sunshine State embraced one of their own and - when Power’s sponsored the Broncos in their inaugural season and beyond - together they wrote themselves into Queensland folklore.

Carlton & United Breweries (CUB) Queensland State Manager, Ian Giles, said: “The relaunch of the Power’s brand marks the return of a Queensland icon that celebrated our underdog spirit and showed the rest of Australia there was nothing we couldn’t do.

"It was so popular that it sold out on day one and never returned to full stock, smashing all expectations to eventually capture about 20 per cent of the Queensland beer market."

Giles says that the time is right to relaunch the brand given consumer appetite for simpler times and now that Queensland is back open for business.

Founder Bernie Power said: “Making a beer that resonates with people is a challenging thing, and I know everyone involved in this has been very careful with what has ended up inside and outside the bottle.

“I am absolutely chuffed to see the Power’s brand returning. When I sold the brewery to CUB in 1993, we were more focused on the future of our staff than we were on the future of the brand. So to see it return, and hear what it means to people, has been a wonderful thing.”

Along with its classic flavour profile, the new Power’s Ultra Smooth has slight bitterness, balanced by a light rounded body, slight malt sweetness, a crisp, smooth, clean finish and 4 per cent ABV.

While some Power’s has been brewed over the past 20 years, it was available in limited quantities, with the original Power’s Bitter not brewed in over a decade and not available on tap since the early 2000s.

Power’s Ultra Smooth is being brewed at the original Yatala Brewery.

Power’s Ultra Smooth Lager will be available across Queensland in stubbies as well as on tap from mid-February.