Release Radar: IWD non-alc cocktail pack, Beer supporting Ukraine, Westward Whiskey Aus growth, & more

Two Stacks Dram in a Can has arrived to Australia

Ireland's Two Stacks’ Dram in a Can has arrived to Australia shortly ahead of St Patrick’s Day. 

Since being founded in 2020, the Irish Whiskey brand has developed a strong reputation for its ability to balance traditional Irish whiskey production techniques with its unique and contemporary style. The innovative whiskey in a can format appeals both to drinkers looking for ways to moderate consumption and to the more environmentally conscious consumers. The can for each 100ml serving weighs only 22g, over eight times lighter than conventional miniature 50ml glass bottles, thereby increasing its global transportation efficiency. 

"Our Dram in a Can set a benchmark in sustainable packaging, offering consumers an affordable Irish Whiskey drinking experience while also offsetting our carbon emissions,” said Shane McCarthy, Co-founder.

“The product is already a bestseller in Europe. As the Two Stack brand continues to grow and expand, we're thrilled that Australians can experience our products in an environmentally friendly way."

Two Stacks has already sold over one million cans since the products arrived to market in 2021.

"We are committed to establishing fresh benchmarks of excellence in Irish whiskey while promoting sustainability and accessibility in every facet of our endeavours,” said McCarthy. 

“Our distinctive method of collaboration with premier distilleries across Ireland empowers us to craft and present unprecedented expressions of whiskey while also meeting our goal of cutting our carbon footprint and innovating sustainable practices within the industry." 

Modus' first limited release for 2024 is raising funds for Ukrainian Brewery

Modus has released its first limited release beer for 2024, a Hazy Pale Ale that will see $5 from every case sold donated to Ukrainian brewery Ten Men. Ten Men was displaced from its hometown of Vovchans’k, which lies on the border of Russia, as a direct consequence of the ongoing conflict. 

"We have called the beer ‘Can It!’ after recognising that a large hurdle for the Ten Men team was not having a way to efficiently can their beers," said Sam Evans, Digital Marketing Manager at Modus. 

"Without reliable access to their own canning system, it makes it very difficult and prohibitively expensive for their team to package and grow their BrewHUB.”

The funds raised will help Ten Men rebuild their brewery in their new settlement in Lviv, 14 hours west of Vovchans’k.

For more information, visit Modus’ information page. 

Noot releases limited edition non-alcoholic mixed pack for International Women’s Day

Non-alcoholic cocktail brand Noot Drinks Co has released a limited edition mixed pack in collaboration with Australian artist Kristen Condon and fashion designer Melody Briggs. The Metamorphosis: Resurrection of Form collaboration officially launched today in celebaration of International Women’s Day.

“We are excited to join forces with such exceptional talents as Kristen Condon and Melody Briggs,” said Kieron Barton, Founder.

“This collaboration not only enhances the Noot experience but also signifies our commitment to supporting bold, innovation with purpose.”

The release will see Noot’s non-alcoholic cocktail range be packaged in limited edition cans designed by the two female creatives.

The collaboration was launched on Melody Briggs’ website and will be available to purchase from Noot Drinks Co’s online store. For stockist enquiries, contact hello@nootdrink.com.

Westward Whiskey to expand Australian presence

Westward Whiskey, one of the USA’s top rated whiskey brands, has announced that it will be growing its Australian presence through new partnership with distributor ICONIC Beverages. 

“At Westward Whiskey, today we begin a new chapter in what has been an exciting and compelling Australian growth story,” said Thomas Mooney, Founder & CEO of Westward Whiskey.

“We are honoured to be in the company of dynamic and innovative luxury brands and are confident our strategic partnership with ICONIC Beverages will unlock growth and introduce our innovative whiskeys to new and discerning whiskey drinkers.”

Demand for Westward in Australia has skyrocketed since its 2019 arrival to market,  helped in part by the brand’s close connection to The Whisky Club Australia. 

Included in its Australian portfolio is the Westward Whiskey Original, the Westward Whiskey Pinot Noir Cask, and the Westward Whiskey Rum Cask, an Australian exclusive. Prices will range from $135 for the original to $200 for the cask strength.

New Spritzes unveiled for select Endeavour Group stores and hotels

A new range of wine spritzers is set to be introduced to select Dan Murphy's and BWS stores as well as ALH hotels. 

The new range includes releases from six different brands and hopes to capitalise on both the summer suitability of the wine spritzer category, along with its potential to cater to the wine-curious. 

“Wine spritzers address the evolving preferences of those looking for something new while warmly welcoming those who want to experience their first taste of the wine world,” said Ben Lafford, Dan Murphy’s Category Manager. 

“It’s an uncomplicated way to deliver delectable flavours while delivering exactly what people are looking for; a focus on moderation, sustainability, and convenience, to meet the changing needs of consumers in a dynamic market.”

The new range includes spritzers from Squealing Pig, Tread Softly, Tempus One, Jacob’s Creek, Noble Fellows and Old Fat Unicorn.

Campari releases new bottle design inspired by hometown

Campari has updated its bottle design for the first time in 10 years. The new design is intended to be a visual homage to Milano, Campari’s hometown, with its sleek and minimalistic styling emulating the sophistication of the northern Italian city. 

The new bottle will be launched in Australia at the upcoming Biennale art exhibition running in Sydney from 9 March to 10 June. 2024 marks Campari’s third year as the official Aperitif Partner of the Biennale. 

“We’re thrilled to showcase the new Campari design at the Biennale of Sydney alongside global artists and offer art enthusiasts a delicious refreshment,” said Paolo Marinoni, Marketing Director of Campari Australia.

“Since its creation, the Campari bottle has evolved alongside Milano, continuously drawing inspiration from its resourcefulness and its excitement, traits we feel are deeply bound to the spirit of our brand. 

“We wanted to continue to pay homage to Milano through the design of the new Campari bottle and we could not be happier with the story it tells.”