Grant Burge Krink X Barossa Ink
Grant Burge Wines has unveiled a new limited edition version of its Barossa Ink Shiraz, made in partnership with esteemed New York City artist Craig Costello, founder of KRINK.
The collaboration marks KRINK’s first ever partnership with a wine brand, adding to his extensive artistic career that spans more than 30 years and involves collaborating with renowned brands such as Tiffany & Co and Levi’s.
“The Grant Burge Wines brand ethos of ‘Leave Your Mark’ aligns seamlessly with KRINK and his artistic style,” said Amy Darvill, Marketing Director of Australia and New Zealand at Accolade Wines.
“We are thrilled to collaborate and introduce this disruptive limited-edition design.”
The bold graffiti styling is also a natural fit for Grant Burge’s Barossa Ink collection, which was introduced into the Accolade Wines family in 2017 to deliver the boldest, most vibrant and most impactful wines possible. Following the success of its existing portfolio, the Ink by Grant Burge range has experienced 52% volume growth over the past four years. Or, as Darvill puts it,
“Barossa Ink Shiraz has garnered a dedicated following.”
Reflecting on the collaboration, Costello said that “collaborating with Barossa Ink was a natural fit – we are both creatively developing formulas to make something special. It was great to incorporate my drip aesthetic with Barossa Ink’s existing branding to design something visually unique.”
Expect Grant Burge’s Krink X Barossa to display a bold and generous profile oozing with rich berry notes and hints of mocha. A Dan Murphy’s exclusive, the limited release wine is set to be publicly released nationwide in July and will remain available while stocks last.
“We anticipate that this limited edition pack will not only resonate with our loyal consumers but also attract a younger, creative audience to the brand,” said Darvill.
More information is available at grantburge.com.au and accoladewines.com.
Dwayne Johnson’s Teremanna Tequila arrives to Australia next month
Teremana Tequila, the brand founded by Dwayne ‘The Rock’ Johnson, will be available in Australia from July 2024 as part of its recently outlined global expansion plan in partnership with Spirits Platform and Mast-Jägermeister.
The plan will see Teremana introduce its Blanco, Reposado, and Añejo tequilas into all Australian states and territories as part of the brand’s global expansion. Australia, which is recognised as one of the world’s fastest growing tequila markets, will become Teremana’s third international market.
“I’m incredibly humbled by the demand for Teremana at the global level and thrilled to deliver Teremana to consumers around the world,” said Dwayne Johnson.
“Mana is at the heart of everything we do at Teremana, and this has fueled our purpose of sharing good energy, bringing people together, and doing things the right way. To now be able to Share the Mana with more parts of the world is a privilege – cheers, my friends.”
Teremana Tequila is made at its own Destileria Teremana de Agave distillery in Jalisco, in collaboration with third-generation agave growers and second-generation tequila makers, the Lopez family. It is made using 100% mature Blue Weber Agave that is roasted in small, traditional brick ovens for over 72 hours prior to distillation in 100% handmade copper pot stills.
Spirits Platform CEO Ian Atherton is anticipating strong demand for Teremana in Australia.
“Following the success of Teremana since it launched in the US three years ago, we are excited that the brand is now reaching Australian shores and are delighted to be its official partner,” he said.
“With a substantial launch investment, we anticipate this will be one of the biggest spirits launches Australia has ever seen, and we look forward to partnering with Dwayne Johnson to bring the brand’s ‘Share The Mana’ philosophy to life.”
Available from 1 July, Teremana Blanco will retail for $92, Teremana Reposado for $97, and Teremana Añejo for $106. All three are available for order now from Spirits Platform.
Read more about the launch here.
Tovaritch! announces Australian-exclusive bottle formats
European premium vodka brand Tovaritch! has revealed that it will soon be available in Australia in three different pack size formats, with a 200ml and 1L option joining the already-available 700ml bottling.
The two new bottle formats will be brought into Australia by current importer and distributor ALM, via its Independent Beverage Partners sales division.
Reflecting on the new format, Independent Beverage Partners’ National Merchandise Manager David Cloutt said, “with its outstanding liquid, exceptional brand support, exciting new packaging, the Tovaritch! Brand is ripe for a resurgence in the Australian market and Independent Beverage Partners is proud to be offering this high-quality product to our network of independent retailers, both off and on-premise”.
CEO and Founder Eugenio Litta Modignani said, ““We are excited to launch our European product line produced in Riga, Latvia, this month… Our brand is 100% European and is appreciated by those who demand high quality at competitive prices. We have attained 147 independent industry awards and is fast-growing as a global brand with stockists in 24 countries.”
For Australian trade sales contact info@ibp.com.au.
To learn more, read this Drinks Trade article.
Coastal’s Hard Coco Water
Coastal Drink Co, a new RTD manufacturer based in Northern Rivers NSW, has launched its first two products: a pineapple flavoured alcoholic coconut water and a watermelon flavoured hard coconut water.
Seeking to satiate demand for lower calorie and better-for-you RTDs, Coastal’s Hard Coco Water is made from a blend of 100% natural coconut water, fruit juice, and rice based Vodka, Every product is gluten free, vegan, and made without artificial additives, sugars, or sweeteners. Both product flavours are also certified carbon neutral.
Seeking to satiate demand for lower calorie and better-for-you RTDs, Coastal’s Hard Coco Water is made from a blend of 100% natural coconut water, fruit juice, and rice based Vodka, Every product is gluten free, vegan, and made without artificial additives, sugars, or sweeteners. Both product flavours are also certified carbon neutral.
The coconut waters follow on from other recent products, such as BetterDays’ Cactus Water, that strive to cater to the changing needs of younger legal-drinking-aged consumers.
Since launching eight weeks ago, Coastal Drinks Co says they have received a strong early response.
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