Cricketer Shane Warne's SevenZeroEight 23 gin has taken out Platinum Best of Class at the 2020 SIP Awards.
SevenZeroEight 23, a low-alcohol, low-calorie gin, also received the SIP 2020 Innovation Award. Meanwhile, the brand's flagship 43% classic dry gin took home a Gold Medal.
SevenZeroEight is named after the 708 wickets Warne took at Test level.
While SevenZeroEight has won several award medals around the world during the past year, the distiller said the SIP Awards were especially important because they are consumer judged.
Despite the global pandemic, the number of entrants for this year's competition saw an increase. A diverse combination of 981 spirits and mixer brands from around the world participated in the first ever at-home spirits tasting competition.
Jennifer Von Strohe, SevenZeroEight Director of Marketing and PR, said: “As a new brand with two new products launched less than a year ago, it is imperative we understand what the consumers feel about the product. The three SIP awards won along with our growing positive reviews from our consumers and partners, shows our commitment to premium quality and taste is being recognized and enjoyed.”
Warne added: “It is great to see the gin get so much recognition in our first year. 23 being recognised for innovation and Best in Class is especially exciting, I am glad people are loving the gin.”
The conception of 23 came from Warne wanting a mid-strength gin to drink guilt free while enjoying long afternoons watching sport with friends and family.
With his number 23 being the inspiration, the team formulated a gin inspired spirit with 23% ABV, less calories and the same taste as the original classic dry.
Due to 23’s popularity and low calorie draw, SevenZeroEight will launch its first pre-mix canned spirit, 23 Mid-Strength Gin & Handcrafted Slim Tonic, 75 Calorie 250ml can, in Australia this summer.
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