Charlie Sheen gave up booze almost two years ago, but that hasn’t stopped him becoming one of the latest stars to invest in a tequila brand.
Maker of hand-crafted, small-batch tequilas Don Sueños announced earlier this month that Sheen had signed on as a co-owner of the company.
George Clooney was one of the first stars on the bandwagon with his Casamigos brand, but now it seems a new star gets on board every month.
Sheen joins The Rock and the Breaking Bad stars who also recently announced they are releasing their own brands.
Founded in 2017, Don Sueños has quickly garnered widespread attention – both for its high quality spirits and its commitment to charitable causes. The brand's expressions are crafted from single-estate blue weber agave, carefully cultivated in Los Altos, Jalisco, Mexico.
Sheen joins co-owner Kumiko Zimmerman (pictured below with Sheen), who has run Don Sueños since founding the company, making it the first tequila maker to be owned and operated by a Japanese woman.
Since launching her tequilas to the world, the company has achieved multiple awards and accolades. At the 2018 SIP Awards, the world's only consumer-judged blind alcohol tasting competition, the company earned platinum awards for all three of its expressions: Blanco, Añejo and Reposado. Following this success, the brand went on to receive a 91-point score from Wine Enthusiast magazine, ranked among the top 100 brands of 2018, and, at this year's SIP Awards, collected a Double Gold Consumer Choice award.
Zimmerman said: "As a native of Japan, where fine spirits are quite popular, I'm well aware of what goes into making a superior product, as well as the importance of having a strong team to promote the brand and tell our story. We believe Charlie Sheen will be a great addition to team Don Sueños."
Share the content
