This Wednesday, October 18 nine competitors battled it out in the very first Australian edition of the Patrón Perfectionist Cocktail Competition. Top honours went to Nick Cozens from Eau De Vie in Melbourne with his Song of the Sea cocktail. Held at The Island on Sydney Harbour, finalists were allocated ten-minute slots to re-create their … Continued

Diageo Australia has had a strong year in terms of growth, innovation and investment. The business opened the new Bundaberg Rum Visitor Experience in Queensland, launched a $20 million investment into the RTD category, continued to advocate on responsible drinking and Australia’s nighttime economy, and leveraged on long-term partnerships with the NRL and celebrity Matt … Continued

One year on from the mesmerising images of Kate Hudson, Campari is shaking things up, leaving behind its highly-anticipated annual Calendar and releasing a series of short films instead. The Campari Red Diaries is a 12-part series, which will be released on a month by month basis. The first in the series has been created … Continued

The Australian edition of the Patron Perfectionist Cocktail Competition is set to be held next Tuesday, 18 October at The Island in Sydney. Over the last few weeks, the brand has been working its way through over 115 entries to select the top ten finalists who will compete for a once-in-a-lifetime trip to the Hacienda Patrón … Continued

Bacardi has launched a new campaign that supports Australia’s nightlife and its key cultural influencers. Through a series of events in Brisbane, Sydney, and Melbourne and a three-part video series, the brand will challenge the issues the industry is currently facing by showcasing the positive side of Australia’s nightlife. Between October and December this year, Bacardi … Continued

The Top 50 bartenders through to the finals of the 2016/2017 Bacardi Legacy Global Cocktail Competition in Australia have been announced. According to the judges, this year’s competition received a record number of entries. Bacardi Brand Ambassadors, Loy Catada, Sean Forsyth and Andy Wren selected the Top 50 based on the ability of their cocktails to … Continued

Diageo Australia has released a statement to the New South Wales Government on its position on the proposed container deposit scheme, calling for all spirits-based drinks to be exempt. Currently, ‘spirits in glass containers’ are exempt from the scheme but not liqueurs. The business is calling for the Government to align itself with South Australia’s scheme, where … Continued

Pernod Ricard has announced a new team structure for its Scotch whisky and premium gin business, Chivas Brothers, including changes to the positions of current Master Blenders Colin Scott and Sandy Hyslop. Several new faces have also joined the team, while others have moved up in positions to help take the business into its next … Continued

The famous Bundy R Bear is set to return to screens across the country in a new television commercial for the new Lazy Bear RTD. Viewers would have been able to catch a glimpse of the brand’s iconic mascot on 23 September when the TVC aired for the first time with the NRL preliminary finals. … Continued

Belvedere Vodka has partnered with John Legend in a new campaign called #MAKETHEDIFFERENCE, which aims to raise money to fight HIV/AIDS in Africa. Belvedere Vodka and the legendary artist have come together to create a limited edition bottle, designed by well-known Ndebele and South African artist, Esther Mahlangu. The bottle is currently being sold through … Continued