Diageo Australia is on a mission to turn the ready-to-drink category around and, in the coming weeks, the company will be rolling out a new range of products through the on and off-premise channels that aim to break the mould of traditional RTDs and prove that this category can offer great tasting, better-for-you products that are … Continued
Australia is the first market outside of Fiji to receive Coca-Cola Amatil’s (CCA) new premium rums, released for the first time on Thursday. Made by CCA’s Rum Co of Fiji brand, the new super-premium Ratu and premium Bati rum ranges are made from a blend of globally awarded rums and have been filtered through coconut shell … Continued
Mr. Black Spirits Co is set to hold the world’s first espresso martini festival later this year. Famous for having one of the best coffee cultures in the world, Melbourne has fittingly been chosen to host the festival on November 5th. Hundreds of attendees are expected to join the celebration of the quintessential cocktail at … Continued
Jack Daniel’s has released a limited edition expression of its popular Tennessee whiskey in celebration of the distillery’s 150th anniversary. Master Distiller Jeff Arnett has created a distinctive taste profile for this commemorative whiskey that combines the distillery’s history with modern day craftsmanship. True to the founder, Jasper Newtown ‘Jack’ Daniel, Arnett has created the limited … Continued
Wild Turkey has released its first advertisement, directed by and featuring the brand’s new Creative Director, Academy Award-winning actor Matthew McConaughey. The advert is also the first instalment of Wild Turkey’s global “It’ll Find You” campaign, which aims to reintroduce existing and new bourbon drinkers to the brand. The advert, narrated by McConaughey to music from New … Continued
There are now less than four weeks until entry closes to the 2016/2017 BACARDÍ Legacy Global Cocktail Competition in Australia. The cocktail competition, now in its fourth chapter, is among the most recognised both in Australia and on the global stage, challenging bartenders to come up with a cocktail Legacy that will stand the test of … Continued
Jose Cuervo is commemorating The Rolling Stones’ 1972 North American Tour, also known as the ‘Tequila Sunrise Tour’, with the release of two limited edition bottles with Rolling Stones branding this month. According to legend, on the first night of the band’s North American tour, the group drank Jose Cuervo Tequila Sunrise cocktails at The Trident … Continued
American Serve is a new range of ready-to-drink (RTD) cans that brings fans of Jack Daniel’s a new way to enjoy the much loved Tennessee whiskey brand. The range sees the experience of mixing Jack Daniel’s Old No.7 with Cola, Traditional Lemonade and Dry to consumers at home. Brought to Australia following increased popularity and demand for … Continued
Coca-Cola Amatil (CCA) announced its FY16 half year results last Friday. The group reported a positive 3.2 per cent increase in Earnings Before Interest and Tax (EBIT) to $326.9 million, while the company’s Alcohol and Coffee business reported growth in EBIT by 33.6 per cent. In an interview with drinks bulletin, CCA’s Managing Director of Alcohol … Continued
The Walsh Whiskey Distillery is Ireland’s largest independently owned distillery, located at the 18th century Royal Oak estate in County Carlow. The distillery was founded by Bernard and Rosemary Walsh in 1999 and both still oversee the distillery today. Walsh Irish Whiskey produces the well-known Writers Tears and The Irishman whiskies and exports to over 40 … Continued