The Grace Hotel on Smith Street, Collingwood has just launched the Dewar’s Lock Inn. A pop-up whisky bar created to celebrate the life of Tommy Dewar, the Lock Inn invites the public to sample Dewar’s full range of whiskies and some of its award-winning single malts. Tommy Dewar was the maverick son of the Dewar’s … Continued
Jim Beam Black has won the Bourbon Trophy, the highest awarded accolade in the bourbon category at the 2016 International Wine and Spirit Competition (IWSC). Jim Beam Black is aged for longer than the other bourbons in Jim Beam’s portfolio, resulting in a more “full-bodied flavour with smooth caramel and warm oak notes,” according to the judges. Jim … Continued
The search for the 2016 Woodford Reserve Australia Cocktail Competition champion has begun. The event has grown considerably in size and popularity, following the successful launch of the competition in 2015, which was ultimately won by Thalita Alves. Bartenders can currently enter the competition by submitting their details and two cocktail recipes, both showcasing their skill and experience, via a … Continued
The classic Italian aperitivo Campari is turning Sydney red for the month of August as part of it’s latest activation, Rediscover Red. Campari launched the activation on August 4 by transforming the Clare Bar at The Old Clare Hotel in Chippendale, creating a red themed pop-up bar within the venue in celebration of the time-honoured Italian brand. The … Continued
Wild Turkey Kentucky Bourbon has announced a multi-year partnership with Academy Award winning actor, Matthew McConaughey, for its new global campaign “It’ll find you”. McConaughey will lead the campaign as Creative Director, with the aim to encourage consumers to the bourbon category, with Wild Turkey. “If our bourbon is for you, you will know, Wild Turkey, It’ll find … Continued
The International Spirits Challenge (ISC) in London has named William Grant & Sons (WG&S) ‘Distiller of the Year’. The title is the top honour at ISC and recognises the independent family distillers as among the best in the world. Overall, ISC was a great success for WG&S, which also received Scotch Producer of the Year and … Continued
David Stewart is the world’s longest-serving Malt Master, having joined The Balvenie distillery in 1962 at the mere age of 17. This year marks David’s 54th year with the distillery and in July, in recognition of his contribution to the Scotch whisky industry, he was awarded an MBE by Her Majesty Queen Elizabeth II. To … Continued
VDKA 6100 in conjunction with The Drink Cabinet and Jason Crawley have launched the new cocktail competition entitled “Drinks with De Niro”. The prize on offer is a once in a lifetime opportunity – the chance to drink cocktails with actor Robert De Niro in New York City and tour of some of Manhattan’s best bars. The VDKA 6100 cocktail … Continued
Grey Goose Vodka is set to unveil its latest advertising campaign at the Melbourne International Film Festival (MIFF), beginning next week. As partner of the festival, Grey Goose will use the opportunity to bring ‘La Pursuit’ to life for festival-goers during the opening of some of the hottest movies currently on screen. The new TVC has been directed by the award-winning … Continued
Think Spirits is now distributing Outerspace Vodka to the Australian market. The five-times distilled vodka is gluten-free and filtered through meteorites for ultimate purity. However, the most attention-grabbing aspect would have to be the packaging. The Outerspace Vodka bottle is shaped in the widely accepted form of an alien head. Co-founder Jim Denoon said, “It’s … Continued