Known for its innovative and playful approach to winemaking, wine brand, Squealing Pig announces a new range of no and lower in alcohol wine alternatives hitting retail this month.
As more consumers look to moderate their alcohol intake, the demand for alternatives that offer a full flavour experience without the full impact of alcohol has skyrocketed.
Squealing Pig has expanded beyond its usual portfolio of full-strength wines by creating six new varieties for a zero and lower in alc range of wines.
The Squealing Pig Zero alcohol range features a Sauvignon Blanc available in two sizes – a 750ml bottle and a 375ml bottle, as well as a Rosé in a convenient 375ml format, the perfect plus one.
For consumers seeking a lower in alcohol and lower in calorie beverage, the Mid Pig range portfolio includes a low-alcohol Prosecco, Pinot Noir and Sauvignon Blanc, all in 750ml bottles.
These thoughtfully crafted NOLO alternatives cater to a wide variety of palates and preferences, ensuring there’s a perfect Squealing Pig wine for anyone who might be moderating or removing their alcohol intake altogether.
It also offers choice for consumers to continue being part of a social occasion with friends and family, with the option to still enjoy a glass of wine – just a zero or lighter alternative.
The new Squealing Pig range:
- Squealing Pig Zero 750ml Sauvignon Blanc containing <0.5% alcohol it is crisp and refreshing, bursting with hints of passionfruit and fresh citrus. Available market-wide (RRP $20)
- Squealing Pig Zero 375ml Sauvignon Blanc is available in the alcohol-free aisle in all major supermarkets and select on-premise venues (RRP $11)
- Squealing Pig Zero 375ml Rosé containing <0.5% alcohol, the Rosé is dry with flavours of strawberries and cream, a subtle cherry blossom palate and a soft, silky finish. Available in the alcohol-free aisle in all major supermarkets and select on-premise venues (RRP $11)
- Squealing Pig Mid Pig 750ml Sauvignon Blanc has 5% alcohol, and the nose is crisp and bursting with a hint of passionfruit and citrus, with layers of zesty lime and passionfruit to form a layered and expressive palate. Available now at all major liquor stores (RRP $20)
- Squealing Pig Mid Pig 750ml Prosecco with only 5% alcohol, the palate is structured and refreshing, with fruit sweetness balanced out by the crisp acidity that makes for a lingering finish. Available at all major liquor stores (RRP $20)
- Squealing Pig Mid Pig 750ml Pinot Noir has 6.5% alcohol but is still bursting with notes of raspberry, cranberry and hints of spice with juicy berry flavours, liquorice and clove, complemented by layers of delicate tannin. It is currently available at Coles Liquorland, landing in all major liquor stores in April 2024 (RRP $20)
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