Tales of the Cocktail turns 21

The Tales of the Cocktail (TOTC) conference will celebrate its 21st birthday at the Ritz-Carlton, New Orleans from July 23-28, 2023.

As it comes of age, the conference will be centred on the theme, Vitalize, to encapsulate the hospitality community’s vibrancy and adaptability.

“There has never been a more pressing need to “Vitalize” our lives,” said Board Member John Gakuru. “The theme for 2023 runs deeper than just a need to vitalize our work and our beloved industry; it is also a rallying cry to look beyond our work life and ensure that we look after ourselves, others, and our planet. It’s essential that everything in our busy lives is in balance. This year’s theme will help us to take account of every area of our lives to ensure that we’re navigating life with positivity and vitality. “Vitalize” is what we need to and will do, together.”

Providing a gathering place for all industry professionals — from bartenders to distillers to historians, and everyone in between — TOTC invites all drink-enthusiasts to come together to exchange ideas, products, and techniques in a city that so deeply reveres the community’s common thread, the cocktail.

This year, conference-goers can look forward to another stellar lineup of signature educational programming, Beyond the Bar activations, tastings, networking opportunities, awards programs, and so much more. For those who cannot travel to New Orleans, the conference will host a variety of digital education and networking opportunities. 

Accommodation

More information is yet to come but for those intending to travel to the conference, The Ritz-Carlton, New Orleans has provided a room block and special rate for TOTC attendees. Call the Ritz-Carlton Central Reservations: 0011 1 800 826 8987 or online the Marriott website, here.

The TOTC + The Ritz-Carlton, New Orleans Room Block Group Code*:     

• SCCSCCA: Deluxe King Accommodations - $209
  • Booking link
  • *Please note that these dates and rates are only available during the Tales of the Cocktail event period, July 19-29, 2023.

Guests are invited to secure their reservations early as the last day to book is Monday, June 26, 2023.

TOTCF 2023 Grant Application Period: Now Open

The 2023 TOTCF Grant Application Process is now open until Friday, 3 February. Focused on bartender welfare and well-being, the TOTCF Philanthropy & Development Committee will review all applications through a lens of improving the lives of bartenders and hospitality workers.

Applications as well as additional information are available via The Foundation’s website.