Family winery Taylors Wines is continuing its mission to save the seahorses – which, like grapevines, are a vital indicator species – with the unveiling of its new-look Promised Land range. The colourful new design ushers in Taylors’ new ‘Promise to the Seas’ campaign for the collection, where every sip goes to support global marine conservation organisation Project Seahorse.
Founded in 1996, Project Seahorse is an organisation committed to the conservation and sustainable use of coastal marine ecosystems and the survival of seahorses.
The organisation believes that by getting it right for seahorses – such as setting up marine protected areas, reining in bad fishing practices, and regulating wildlife trade – our oceans will be in a better state for thousands of other species. Led by award-winning marine biologist Dr. Amanda Vincent and co-founder Dr. Heather Koldewey, Project Seahorse has made significant progress and measurable gains in marine conservation worldwide.
“Since the beginning, the seahorse has symbolised our three generations of family winemaking at Taylors Wines. Today, it represents our dedication to running our winery sustainably and for many generations to come. That includes supporting efforts beyond our vineyards through partnerships with the likes of Project Seahorse.
“I’m proud to unveil this new look for our Promised Land collection and our new ‘Promise to the Seas’ campaign. We look forward to bringing more awareness and support to the incredible work of Project Seahorse,” said Taylors’ third-generation Winemaker and Managing Director Mitchell Taylor.
Taylors is a prominent supporter of marine conservation through ongoing partnerships with Project Seahorse and the Sydney Institute of Marine Science (SIMS). In 2020, Taylors launched its ‘SeaBnB’ fundraising initiative with SIMS to raise funds for the organisation’s seahorse rehabilitation efforts.
Since its launch, the SeaBnB program has raised over $30,000, with the funds being used to launch a number of underwater ‘seahorse hotel’ habitats in areas where the endangered White’s seahorse’s natural seagrass habitats have been destroyed.
The Promised Land range is named after a special parcel of land on Taylors’ estate at the southern end of the Clare Valley wine region. The site was promised to Bill Taylor Sr. in a handshake over the fence with a neighbour. These days, the range explores the vast array of premium South Australian wine regions, including fruit sourced from Padthaway and the Limestone Coast.
In addition to the new label design, Taylors has added two new varieties to the range – the 2022 Promised Land Sauvignon Blanc and the 2022 Promised Land Rosé. Both new wines are now available, with the label update appearing across the rest of the Promised Land collection across the remainder of the year. All wines in the collection are RRP $16.
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